Privacy Policy - My Look Is In

Introduction

My Look Is In ("we", "our", or "us") is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, process, and protect your information when you use our facial analysis and style recommendation service.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

My Look Is In, including this website and App, is brought to you by Business 2u Ltd T/A My Look Is In. Company registered in England and Wales. Company registration number 06848660.

Information We Collect

Images and Facial Data

Photographs you upload for analysis
Facial feature measurements and characteristics
Skin tone, face shape, and hair analysis data
Age estimation data

Technical Information

Browser type and version
Operating system
IP address (anonymized)
Usage analytics and session data

How We Use Your Information

Legal Basis: Legitimate Interest & Consent

We process your data to provide our style analysis service and improve our algorithms, based on your explicit consent and our legitimate business interests.

Service Delivery: Analyze your facial features and provide personalized style recommendations
Quality Improvement: Enhance our machine learning algorithms and analysis accuracy
Customer Support: Respond to your inquiries and provide technical assistance
Legal Compliance: Meet our regulatory and legal obligations

Data Security and Storage

Encryption

All data is encrypted in transit and at rest using industry-standard AES-256 encryption.

Secure Storage

Data is stored on secure servers with restricted access and regular security audits.

Data Retention

Images are automatically deleted after 30 days. Analysis results are kept for 2 years.

No Sharing

We never sell, rent, or share your personal data with third parties for marketing.

Your Rights Under GDPR

Right to Access

Request a copy of all personal data we hold about you.

Right to Rectification

Correct any inaccurate or incomplete data.

Right to Erasure

Request deletion of your personal data ("right to be forgotten").

Right to Portability

Receive your data in a machine-readable format.

Right to Object

Object to processing based on legitimate interests.

Right to Withdraw Consent

Withdraw consent at any time where processing is based on consent.

Cookies and Tracking

We use essential cookies to ensure our service functions properly. These include:

Session cookies: Keep you logged in during your visit
Security cookies: Protect against fraud and maintain security
Preference cookies: Remember your settings and choices

We do not use advertising cookies or third-party tracking without your explicit consent.

Children's Privacy

Age Restriction

Our service is not intended for children under 16. We do not knowingly collect personal data from children under 16. If you believe we have collected data from a child under 16, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or applicable laws. We will notify you of any material changes by:

Posting the updated policy on our website
Updating the "Last updated" date
Sending email notifications for significant changes (if we have your email)

Contact Information

Data Protection Officer

Email: customerservice@mylookisin.com
Phone: +44 (0) 7780 811 118

Supervisory Authority

UK Information Commissioner's Office (ICO)
Website: ico.org.uk
Phone: 0303 123 1113

Your Trust Matters

We are committed to transparency and protecting your privacy. If you have any questions about this policy or how we handle your data, please don't hesitate to contact us.